Toronto, Canada—September 17th, 2007 – Ego Film Arts, in association with The Film Farm, today announced start of principal photography on the feature film Adoration, written and directed by Atom Egoyan (Where The Truth Lies, Ararat, The Sweet Hereafter). Produced by Egoyan, Simone Urdl (Redacted, Away from Her, Ararat) and Jennifer Weiss (Redacted, Away from Her) with Robert Lantos (Fugitive Pieces, Eastern Promises, Ararat) as Executive Producer, the film features Arsinée Khanjian (Sabah, Foolish Heart, Felicia’s Journey), Scott Speedman (My Life Without Me, Weirdsville, The Strangers), Rachel Blanchard (Snakes On a Plane, Where The Truth Lies, Flight of the Conchords), Noam Jenkins (All Hat, This Beautiful City) with Devon Bostick (Fugitive Pieces, The Stone Angel) and Kenneth Welsh (St. Urbain’s Horseman, Margaret’s Museum). Filming will take place on location in Toronto and area through October 22nd, 2007.

In Adoration, Egoyan explores intimacy and the nature of our relationship to media. The ensemble piece follows a high-school student who uses the Internet to misrepresent himself as a figure from recent history, and draws a group of schoolmates and survivors into a community of people mourning a tragedy that never happened.

“When I started exploring technology in the ’80s, I always thought that these instruments distanced us from each other,” says Egoyan. “But now I realize it’s actually about putting us much closer to each other than we ever would have expected.”

“We have longed admired and respected Atom’s body of work, and we are thrilled to be producing alongside with him on Adoration. It is a relevant and timely script with the perfect cast to execute this amazing story,” shared The Film Farm’s Simone Urdl and Jennifer Weiss.

Adoration is the Oscar-nominated director’s 11th feature film and his seventh collaboration with Robert Lantos. Additional production credits include Associate Producer Marcy Gerstein and a talented group of key creative department heads including Director of Photography Paul Sarossy, Production Designer Phillip Barker, Costume Designer Debra Hanson and Editor Susan Shipton. The film is financed by Telefilm Canada, Astral Media’s The Harold Greenberg Fund and TMN Equity, Corus Entertainment for Movie Central Limited and the Ontario Media Development Corporation. Maximum Films owns worldwide distribution rights, excluding France, and will handle international sales. Maximum Film Distribution will distribute in Canada. ARP has secured distribution rights for France.

Atom Egoyan established Ego Films Arts in 1982 to facilitate the production of his own films as well as other projects in new media, opera, theatre, and art installations. In recent years, the company has focused on developing new writers and encouraging young talent, executive producing first features such as Sarah Polley’s Away From Her, Ruba Nadda’s Sabah, and John L’Ecuyer’s Curtis’s Charm as well as helping to produce auteur-driven work such as Guy Maddin’s The Saddest Music in the World and Peter Mettler’s Gambling, Gods and LSD. Partners Simone Urdl and Jennifer Weiss formed The Film Farm in 1998 after first producing together on the feature film Jack & Jill. The Film Farm has produced such critically acclaimed films as Brian De Palma’s Redacted and Sarah Polley’s Away From Her.

Maximum Film Distribution is a full service Canadian motion picture distributor. Maximum acquires Canadian rights to quality motion pictures from Canada, the United States and the rest of the world. Maximum has forged strategic partnerships with both domestic and international producers, distributors and film sales agents. Maximum distributes its films in both the English and French language, across all media.