Monday, September 17, 2007— Serendipity Point Films and Maximum Films announced today that  David Cronenberg’s Eastern Promises starring Viggo Mortensen, Naomi Watts and Vincent Cassel, and produced by Robert Lantos and Paul Webster won the $15,000 ‘Cadillac People’s Choice’ Award at the 32nd Toronto International Film Festival.   Eastern Promises opened this weekend with the top per screen average of $36 473 in North America.  Eastern Promises grossed  $547,093 US on 15 screens in North America  ($140,000 on just 4 screens in Canada).

Eastern Promises received rave reviews across North America. Joe Morgenstern of The Wall Street Journal said “Viggo Mortensen’s performance is flat-out brilliant, and this relentlessly dramatic thriller represents a mid-life growth spurt for its director,  David Cronenberg. ” and New York Times writer A. O. Scott wrote  “… Mr. Cronenberg insists on getting under your skin. The result is a movie whose images and implications are likely to stay in your head for a long time”.  The movie is set to open wide this Friday, September 21st, on approximately 1200 screens in the US and Canada (175 in Canada), and have its European premiere this Thursday, September 20th, 2007 at the San Sebastian International Film Festival in San Sebastian, Spain.

Todd McCarthy of Variety in his TIFF Wrap Up said “The best two new films I saw here this year were by Canadian directors.  The men responsible for this unusual state of affairs were David Cronenberg and Guy Maddin, both venerated figures in the film world …”

Guy Maddin’s My Winnipeg produced by Michael Burns and Jody Shapiro and distributed worldwide by Maximum Films won the Award for Best Canadian Feature Film also at the 32nd Toronto International Film Festival and garnered top accolades from North American critics who saw the film this past week, “I think My Winnipeg is the finest, funniest, saddest films I’ve seen in Toronto or at any festival this year”, announced Time’s Richard Corliss.  Maximum sold the US rights to IFC, underscoring the relationship between the two companies as a deal was recently inked for Maximum to distribute all IFC films in Canada.