ARARAT OPENS WITH THE LARGEST PER SCREEN AVERAGE OF ANY FILM THIS WEEK
Toronto – November 19, 2002 – Alliance Atlantis Communications and Serendipity Point Films are proud to announce that Ararat, Robert Lantos production, written and directed by Atom Egoyan which was released in Los Angeles, New York, and Toronto on Friday, November 15, had a very strong opening and averaged $35,188 per screen, the largest of any film this week. In the first 3 days “Ararat” brought $211,130 on six screens in North America.
“These initial numbers are the first real vindication for our efforts to bring this untold chapter of history to the screen.” said producer Robert Lantos. “The amazing response at the box office corroborates my conviction that there definitely is a commercial audience for a thought provoking film with substance.”
“These numbers exceed my wildest expectations,” said Egoyan. “Miramax and Alliance Atlantis have done an extraordinary job of combining grass roots marketing with a more traditional campaign.”
Ararat premiered in Los Angeles last week as the American Film Institute’s Centerpiece. The film was also the subject of a cocktail reception and screening at the Library of Congress in Washington DC, hosted by Honorary Host Senator Robert Dole last month.
Ararat Atom Egoyan’s most provocative film to date. It is a story about truth and denial – on both an intimate and a grand scale. The estranged members of a contemporary Armenian family are faced both with Turkey’s denial of their catastrophic past and with their own complicated present: Told in Egoyan’s trademark elliptical style, Ararat is at once a mysterious and powerful story about determining truth.
A Robert Lantos production, Ararat is an Alliance Atlantis and Serendipity Point Films presentation of an Atom Egoyan film in association with Ego Film Arts and ARP. Ararat is written and directed by Atom Egoyan and produced by Robert Lantos and Egoyan.